Getting Buyers From Their Computer Into Your Dealership
22/02/12 13:55
I have written about the influence of Jim Lecinski’s book “Winning The Zero Moment of Truth” and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the First Moment of Truth (FMOT), can be elusive for car dealers. Whether a consumer makes initial contact by phone, a website lead form, or a chat session getting the consumer to come in for a test drive does not happen without considerable effort.
Internet BDC employees know the truth better than most. A lead submitted can take numerous calls or emails to make contact. Lead to show ratios are unpredictable and can vary based on the BDC agent. I won’t even start to go into the other challenges that include fake phone numbers and names!
New Strategies Increase Lead To Show Ratios
http://www.automotive-advertising.net/20120128-getting-buyers-from-their-computer-into-your-dealership/?utm_source=Automotive+Contacts&utm_campaign=90659bf2a6-AutoHook_December_Newsletter12_15_2011&utm_medium=email
Ford profits rise on auto sales and tax boost
27/01/12 11:01
NEW YORK — Ford on Friday reported a fourth-quarter profit surge, boosted by strong North America sales and a huge special tax item.
Ford Motor Company said earnings in the final quarter rose to $13.6 billion, an increase of $13.4 billion from the year-ago period, mostly due to special items.
The increase was fueled by $12.4 billion for a tax adjustment and $401 million from the sale of Ford's Russian operations to the newly created FordSollers joint venture, the company said.
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Ford Motor Company said earnings in the final quarter rose to $13.6 billion, an increase of $13.4 billion from the year-ago period, mostly due to special items.
The increase was fueled by $12.4 billion for a tax adjustment and $401 million from the sale of Ford's Russian operations to the newly created FordSollers joint venture, the company said.
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